Over the next four decades Timex watches would innovate the watch world. In 1959 timex watches introduced the first women’s brand watch, the timex“Cavatina”. The 1970’s brought mechanical movement to timex watches and by the mid 70’s one out of every two watches bought in the U.S. was a Timex watch. 1986 introduced the companies Triathlon model. Within one year timex watches became America’s largest selling sport watch, which is a distinction Timex Watches still hold today.